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February 8, 2012 11:39 pm GMT
This year's Super Bowl was the most watched television program in history, but during its boring moments we turned to our second screens. A study released by Flurry today shows that during great ads and the half-time show we kept our phones and tablets stowed, but returns from commercial breaks and waning interest in the 3rd quarter caused spikes in mobile app usage. Overall, the Super Bowl was still more popular in the U.S. than apps, with 111 million people watching the game, while 98 million people accessed mobile apps in the same time period. Next year the NFL might not be so lucky.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/x3-1Q44e91M/
Flurry: When The Super Bowl Bored Us, We Opened Apps
This year's Super Bowl was the most watched television program in history, but during its boring moments we turned to our second screens. A study released by Flurry today shows that during great ads and the half-time show we kept our phones and tablets stowed, but returns from commercial breaks and waning interest in the 3rd quarter caused spikes in mobile app usage. Overall, the Super Bowl was still more popular in the U.S. than apps, with 111 million people watching the game, while 98 million people accessed mobile apps in the same time period. Next year the NFL might not be so lucky.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/x3-1Q44e91M/
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