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February 7, 2012 07:00 pm GMT
Brands love marketing across social media, but it is a little like TV advertising in that it is hard to measure how effective it is. Sure, you can count retweets, likes, and Klout scores, but how does that translate into real engagement with a brand or actual spending? SocialFlow is trying to answer these questions, and in the process is growing like crazy. "I dont know who put the call out to put money into social media, but it is out there," says CEO Frank Speiser. A year ago, Socialflow had two employees. Today, it has 34. "We have 5,500 leads active and qualified," says Speiser. "I just need people to work the phones."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fiqAUS2cg80/
SocialFlow Opens The Floodgates
Brands love marketing across social media, but it is a little like TV advertising in that it is hard to measure how effective it is. Sure, you can count retweets, likes, and Klout scores, but how does that translate into real engagement with a brand or actual spending? SocialFlow is trying to answer these questions, and in the process is growing like crazy. "I dont know who put the call out to put money into social media, but it is out there," says CEO Frank Speiser. A year ago, Socialflow had two employees. Today, it has 34. "We have 5,500 leads active and qualified," says Speiser. "I just need people to work the phones."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fiqAUS2cg80/
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