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February 2, 2012 07:07 pm GMT
When people watch the Super Bowl on Sunday, they may notice something different about the ads many of them will be touting a new way to interact with the advertised brands. Shazam, an app that allows people to connect with extra TV content by listening to a few seconds of audio, says it has big plans for Sunday, and IntoNow, a Yahoo-acquired app offering similar capabilities, is announcing a big partnership, too.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wM1TqEgV7Ho/
Mobile TV Apps Shazam, IntoNow Reveal Super Bowl Plans
When people watch the Super Bowl on Sunday, they may notice something different about the ads many of them will be touting a new way to interact with the advertised brands. Shazam, an app that allows people to connect with extra TV content by listening to a few seconds of audio, says it has big plans for Sunday, and IntoNow, a Yahoo-acquired app offering similar capabilities, is announcing a big partnership, too.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wM1TqEgV7Ho/
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