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February 2, 2012 04:05 pm

Leaked Zynga Memo Justifies Copycat Strategy


bonch writes "After taking heat over allegations of copying hit indie game Tiny Tower, Zynga founder Mark Pincus wrote an internal memo justifying the company's strategy of cloning competing titles, citing the Google search engine and Apple iPod as successful products which weren't first in their markets. Pincus infamously told employees: 'I don't want f*cking innovation. You're not smarter than your competitor. Just copy what they do and do it until you get their numbers.'"

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/r6NaM3oHBCU/leaked-zynga-memo-justifies-copycat-strategy

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