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February 1, 2012 02:11 pm GMT

And The Crunchie Goes ToPinterest, Best New Startup Of 2011

Pinterest_winsOnline pinboardPinterest, the hot new startup that's growing at a phenomenal rate,won the Crunchie for the Best New Startup of 2011 at this year's Crunchies. (This, despite the fact that it actually launched in 2010). The reason? Crazy, crazy traffic and growth. In November, the site had reportedly seen a 2,000% increase in pageviews, according to comScore. That wasn't year-over-year growth, mind you, but the increase Pinterest had seen sinceJune. At 421 million pageviews, the site had already surpassed more established players, like Etsy, for example.But co-founder Ben Silbermann stayed tight-lipped on the hard metrics behind Pinterest. In an interview backstage after the win, he declined to provide the number of users or even the number of pins. (There were "a lot," he demurred.)

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RyUOPPT8Ncs/

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