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January 31, 2012 06:00 pm GMT

iOS App Downloads & Marketing Costs Hit Record High In December

index-competitive-lrg-201112Mobile app marketing companyFiksujust released new data revealing the impact the holiday season had on iOS app downloads and user acquisition costs. According to the company's App Store Competitive Index, a measurement of the average aggregate download volume of the top 200 free U.S. applications, December saw 6.04 million daily app downloads. That's a nearly 7% increase from November's 5.65 million, and a clear indication of how many folks were unwrapping new smartphones during the holiday season.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PuhbtBfExTQ/

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