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January 30, 2012 10:00 pm GMT
CheckPoints, a mobile shopping app that launched at TechCrunch Disrupt in 2010, is rebranding today as InMarket.CheckPoints takes a more product centric approach to its shopping app. When you walk into a store, the app will show you featured products that you can scan with the built-in barcode reader. After scanning, you'll receive an interactive game that a marketer has made for that brand, allowing marketers to actually directly connect with consumers at the point of sale. As opposed to partnering with stores, CheckPoints focused on brands.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1L4Aem_IQ9A/
Mobile Shopping App CheckPoints Rebrands As InMarket To Broaden Focus
CheckPoints, a mobile shopping app that launched at TechCrunch Disrupt in 2010, is rebranding today as InMarket.CheckPoints takes a more product centric approach to its shopping app. When you walk into a store, the app will show you featured products that you can scan with the built-in barcode reader. After scanning, you'll receive an interactive game that a marketer has made for that brand, allowing marketers to actually directly connect with consumers at the point of sale. As opposed to partnering with stores, CheckPoints focused on brands.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1L4Aem_IQ9A/
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