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January 30, 2012 11:32 am GMT

LivingSocial CEO: Lumping Us With Groupon Is Like Lumping eBay With Amazon

Tim O'ShaughnessyThe local commerce industry as represented by daily deal sites like Groupon and LivingSocial is still barely learning to walk, even though Groupon has 10,000 employees and LivingSocial has 5,000. While the two companies look nearly identical today, don't be surprised if they diverge. LivingSocial CEO Tim O'Shaughnessy reminded me in a conversation last week that "a lot of people lumped eBay and Amazon together 10 years ago" because they both were "ecommerce" companies.

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