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January 30, 2012 02:50 am GMT
Managing a tech brand means you always need to be on the lookout for innovative and creative ways to engage your community. Lately, the rise of Pinterest, a social content curation platform, has been making headlines. As early adopters and community managers, we naturally jumped on board right from the start.So far, our overall experience with Pinterest has been a positive one, and we realize its potential. But we've also found that it's not yet ready for most tech brands especially those that have no visual products. In other words, Pinterest seems to expect brands to adapt their content to fit Pinterests platform, rather than Pinterest optimizing their platform for brands.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/u_WMMkL_oes/
7 Reasons Why Pinterest Isnt Yet Ready for Tech Brands
Managing a tech brand means you always need to be on the lookout for innovative and creative ways to engage your community. Lately, the rise of Pinterest, a social content curation platform, has been making headlines. As early adopters and community managers, we naturally jumped on board right from the start.So far, our overall experience with Pinterest has been a positive one, and we realize its potential. But we've also found that it's not yet ready for most tech brands especially those that have no visual products. In other words, Pinterest seems to expect brands to adapt their content to fit Pinterests platform, rather than Pinterest optimizing their platform for brands.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/u_WMMkL_oes/
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