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January 26, 2012 08:56 pm GMT
In a new research report from Distimo, the app store analytics provider examined two different ways that allow mobile developers to get a bump in both their download numbers and revenue. One way, which is within the developers' control, is putting the app on sale. Within the first day, iPhone developers see an average increase of 41% in revenue using this method, and see revenue increases of 22% by the sale's end. Android apps, however, rose just 7% on day one, but closed out the sale with higher percentage gains than either iPhone or iPad.The second method Distimo looked into is getting the app featured in the app store. This is up to the app store's operator, like Google or Apple, of course. (We'll examine Distimo's findings on featured apps in a subsequent post).
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/i6VK6KhfUH4/
What Happens When Apps Go On Sale?: Revenue Up 22% On iPhone, 29% On Android
In a new research report from Distimo, the app store analytics provider examined two different ways that allow mobile developers to get a bump in both their download numbers and revenue. One way, which is within the developers' control, is putting the app on sale. Within the first day, iPhone developers see an average increase of 41% in revenue using this method, and see revenue increases of 22% by the sale's end. Android apps, however, rose just 7% on day one, but closed out the sale with higher percentage gains than either iPhone or iPad.The second method Distimo looked into is getting the app featured in the app store. This is up to the app store's operator, like Google or Apple, of course. (We'll examine Distimo's findings on featured apps in a subsequent post).Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/i6VK6KhfUH4/
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