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January 25, 2012 04:55 pm GMT

33Across Acquires Tynt To Become Social Data Powerhouse

33across tyntSocial ad targeting company 33Across just announced that it has acquired Tynt.What's Tynt? Well, if you've ever tried to copy-and-paste a quote from an article and discovered that there was suddenly some extra text and a link attached ("Read more: https://techcrunch.com/2010/04/16/borthwick-twitter-thanks-bit-ly/#ixzz0lIiy3q6f"), you have Tynt to thank for that. Not only does it add attribution to copied text, it also uses copy-and-paste data to make larger recommendations about a publisher's search engine optimization and social networking lift.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vN3B2OaskVY/

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