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January 24, 2012 06:14 am GMT
In preparation for a ramp up of its monetization efforts and its first beta phase of self serve ads, Twitter has bought security startup Dasient, which specializes in malware and fighting spam. The team will be integrated into "revenue engineering," a.k.a the ad product team under directors Kevin Weil and Alex Roetter.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7WmGGlJrMPE/
With Self-Serve Ads On The Way, Twitter Adds Security Startup Dasient To Its Ad Product Team
In preparation for a ramp up of its monetization efforts and its first beta phase of self serve ads, Twitter has bought security startup Dasient, which specializes in malware and fighting spam. The team will be integrated into "revenue engineering," a.k.a the ad product team under directors Kevin Weil and Alex Roetter.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7WmGGlJrMPE/
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