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January 24, 2012 06:27 am GMT

Early Facebook App Causes Is Being Reborn As A Polished Web Site For Good

Screen Shot 2012-01-23 at 5.26.51 PM as a way to help friends more easily campaign for the social causes of their choice. The app benefited from getting in early on the platform, being the only one in its category (other developers were building poking apps or games at the time), and from having a tight relationship with Facebook via cofounder Sean Parker.The product, though, has lost some momentum over the years -- at least until a multi-part revamp that the company is in the middle of pushing through. Most strikingly, the Facebook canvas app no longer exists. As of this past fall, everything is now on Causes.com.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MkLkYvnVYzI/

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