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January 23, 2012 09:11 pm GMT
Jon Ferrarathinks Salesforce is doing it wrong when it comes to social.The founder of Goldmine, a CRM company he sold for $100 million nearly a decade ago, is attacking the market a different way with his latest startup, Nimble. "We are effectively Salesforce but social," he says, taking a jab at what is now the 800-pound gorilla. Salesforce would counter that it has Chatterand Radian6, but punching up is always a good way to get noticed (just ask Marc Benioff, who became a billionaire tussling with Microsoft and Oracle).Ferrara just hired away the product director who made Chatter Mobile, Jason McDowall, who will now head up the team building Nimble's mobile apps.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/SmLnOmp8w3o/
Nimble Goes After Salesforce, Wants To Be The Pandora Of Contacts
Jon Ferrarathinks Salesforce is doing it wrong when it comes to social.The founder of Goldmine, a CRM company he sold for $100 million nearly a decade ago, is attacking the market a different way with his latest startup, Nimble. "We are effectively Salesforce but social," he says, taking a jab at what is now the 800-pound gorilla. Salesforce would counter that it has Chatterand Radian6, but punching up is always a good way to get noticed (just ask Marc Benioff, who became a billionaire tussling with Microsoft and Oracle).Ferrara just hired away the product director who made Chatter Mobile, Jason McDowall, who will now head up the team building Nimble's mobile apps.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/SmLnOmp8w3o/
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