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January 23, 2012 06:00 pm GMT
A new startup called Clearstream says it's time to tame the "Wild West" of online video advertising.According to co-founder Brian Mandelbaum, the idea for the company came from his time at ad agencies including Razorfish and Saatchi & Saatchi. The problem, he says, is that there's no good way to distinguish between the high- and low-quality ad placements. When you buy placement on a video ad network, that ad could be running before a video on a premium site, but it could also be running in a banner on a random website.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vz4aJRfngP4/
Clearstream Promises to Bring Transparency to Video Ads
A new startup called Clearstream says it's time to tame the "Wild West" of online video advertising.According to co-founder Brian Mandelbaum, the idea for the company came from his time at ad agencies including Razorfish and Saatchi & Saatchi. The problem, he says, is that there's no good way to distinguish between the high- and low-quality ad placements. When you buy placement on a video ad network, that ad could be running before a video on a premium site, but it could also be running in a banner on a random website.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vz4aJRfngP4/
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