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January 21, 2012 11:11 pm GMT
Nobody wants to be told that their business model is obsolete. Ask Kodak. Or Hollywood. And the publishing industry is slower on its feet than most. Bookstores don't want to believe that they'll ultimately lose 75% of their pre-e-book business to that scourge plus Amazon delivery. (I'm assuming e-book market share will eventually plateau somewhere north of 50%.) Meanwhile, publishers cling to the model wherein readers purchase books individually, usually before they've been read: a model so entrenched that many seem to find it literally impossible to believe that alternatives might exist.I've been lamenting that paucity of imagination in my columns here for some time now. It's why publishers have lashed out so ineptly at any suggestion of a subscription model. But I've also been saying for five years that publishing's business model will ultimately become even less restrictive than that. In the end, lo these many decades from now, most books--and all novels--will be free to read, and their readers will decide whether and how much to pay for them after reading them.I know, big talk, no action, right? So:
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BB4cV3WbE6w/
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Nobody wants to be told that their business model is obsolete. Ask Kodak. Or Hollywood. And the publishing industry is slower on its feet than most. Bookstores don't want to believe that they'll ultimately lose 75% of their pre-e-book business to that scourge plus Amazon delivery. (I'm assuming e-book market share will eventually plateau somewhere north of 50%.) Meanwhile, publishers cling to the model wherein readers purchase books individually, usually before they've been read: a model so entrenched that many seem to find it literally impossible to believe that alternatives might exist.I've been lamenting that paucity of imagination in my columns here for some time now. It's why publishers have lashed out so ineptly at any suggestion of a subscription model. But I've also been saying for five years that publishing's business model will ultimately become even less restrictive than that. In the end, lo these many decades from now, most books--and all novels--will be free to read, and their readers will decide whether and how much to pay for them after reading them.I know, big talk, no action, right? So:Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BB4cV3WbE6w/
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