Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
January 21, 2012 02:45 am EDT

EU online spending estimated to grow 16 percent, reach 232 billion in 2012

Pardon us Americans as we act surprised, but it turns out that we have one more thing in common with our Euro brethren: a growing number of us dislike shopping in stores. According to Kelkoo estimates, online spending in the European Union is projected to continue its upward trend, which is said to reach somewhere in the neighborhood of $232 billion before year's end. If the estimate holds, this would be a 16 percent increase over the $200 billion raked by e-tailers during 2011, and is naturally assumed to come at the expense of traditional brick and mortar outfits, whose growth is projected to increase by a mere 1.8 percent.

The data gathered also suggest there's significant room for expansion, however, as online spending accounted for just 7.8 percent of all EU retail sales in 2011, with the UK, Germany and France being responsible for a whopping 71 percent of that tally. The 16 percent projected growth is a slight decline from 2011, which saw EU online spending grow by 18 percent -- although, Europe's habit for click-and-ship continues to outpace the US, which grew by only 12.8 percent in 2011. Now, since you've crammed all these numbers, why not check the funny pages?

[Shopping button via Shutterstock]

EU online spending estimated to grow 16 percent, reach 232 billion in 2012 originally appeared on Engadget on Fri, 20 Jan 2012 21:45:00 EDT. Please see our terms for use of feeds.

PermalinkThe Register | sourceKelkoo ||Comments

Original Link: http://www.engadget.com/2012/01/20/eu-online-spending-to-reach-232-billion/

Share this article:    Share on Facebook
View Full Article

Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

More About this Source Visit Engadget