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January 20, 2012 10:48 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/r1a6dHGalQ8/
Marketing Genius: Two Twins Giggling As They Sell You Designer 3D Glasses
If you thought Apple's marketing squad was genius, just wait until you watch this Kickstarter video from Ingri:Dahl. If you aren't already familiar with the "company," which you shouldn't be, it's basically two sisters named Kine and Einy, and they want to sell you a 3D clip-on for your glasses. It's actually rather clever. The girls market fashionable 3D eyewear, and this 3D clip-on is just the latest in their collection. But that isn't really the point. I'm more interested in how this set of twins is pitching their product. A glance at their website would lead you to believe that they've got a legit business (and I believe that's the case), but the way they market themselves and their products on Kickstarter begs to differ.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/r1a6dHGalQ8/
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