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January 19, 2012 04:59 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RrK44cP71AY/
Former Google CIO Raises $73 Million To Reform Payday Loans With Data-Driven Startup ZestCash
ZestCash, a company founded by former Google CIO and VP of engineering Douglas Merrill to legitimize the payday loan industry, has raised $73 million round of funding. The company raised $23 million in an equity round led by Matrix Partners. Existing investors Lightspeed Venture Partners, GRP Partners, Flybridge Capital Partners, and Lighthouse Capital Partners also fully participated in the round. The company also raised a separate $50 million line of debt financing from Victory Park Capital to fund its loan portfolio.ZestCash takes an entirely different approach to underwriting by combining Google-style machine learning techniques and data analysis, combined with traditional credit scoring. As a result, the company can offer credit to many people who historically would have been turned away.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RrK44cP71AY/
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