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January 18, 2012 02:16 am GMT
When you're in charge of getting people to rent a move like Abduction, with its Metacritic score of 25 and a truly remarkable 4% on Rotten Tomatoes, what can you really do? The answer: whatever the hell you want. Short of stuffing free money into every box, few things could really help this one take off so you might as well experiment, right?And experiment they shall. Throwing Abduction to the sharks for the sake of testing their teeth, Lionsgate is releasing the film on DVD and Facebook simultaneously.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sGRpBME0mgI/
Lionsgate Sacrifices Abduction To Test Simultaneous FacebookDVD Release
When you're in charge of getting people to rent a move like Abduction, with its Metacritic score of 25 and a truly remarkable 4% on Rotten Tomatoes, what can you really do? The answer: whatever the hell you want. Short of stuffing free money into every box, few things could really help this one take off so you might as well experiment, right?And experiment they shall. Throwing Abduction to the sharks for the sake of testing their teeth, Lionsgate is releasing the film on DVD and Facebook simultaneously.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sGRpBME0mgI/
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