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January 17, 2012 09:41 am GMT

Partner, Investor: Japans Top Social Network Mixi Backs Video Startup ShortForm

Screen shot 2012-01-16 at 7.07.43 PMBack in March of last year, we wrote about how video curation seemed to be growing up, or at least taking some strides forward. Its progress being evidenced in part by a young startup called ShortForm, a social network for video jockeys. Or, better said, ShortForm is attempting to let all those video enthusiasts out there create and curate their own personalized channels of web video, pulling that content from YouTube and Vimeo, among others. It's been a tricky road, but some big media companies have taken note, as today ShortForm announced that it has entered into a partnership with Japan's leading social networking service, mixi, which will introduce ShortForm (and video curation) into Japan. In fact, mixi was intrigued enough by ShortForm's service that it has also made an equity investment in the startup

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