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January 17, 2012 06:28 pm GMT

Kno Adds New Features To Smart Textbooks In Attempt To Head Off Apple

kno_web_logo_512Kno might be in a world of hurt come Thursday. That's the day Apple is said to commence its assault on the textbook industry. Even if it's mostly hype, any current textbook alternative companies (like Kno) should be on notice. Apple is gunning for their market. This puts Kno in a precarious position, having been a scrappy start-up that once based its future on a massive, dual-screen digital textbook. Now, several years later, the company is focused on building a digital textbook ecosystem for the iPad and web. Kno just unveiled several new features lauded by the company as "major advances in smart textbook technology" which is a fancy way to describe flashcards and a smart goal page.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eLVR7tNpRFQ/

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