January 16, 2012 09:51 pm EDT

Suprise! People like free stuff, Amazon's lending library a success

You can always count on people's desire to avoid paying for stuff. That's why it shouldn't come as any surprise that Amazon's Lending Library is such a success. The free perk available to Prime customers who also happen to be Kindle owners launched in November with just 5,000 books available. Since then the library has expanded to over 75,000 titles with over 295,000 people borrowing an independently published KDP e-tome in December alone. To celebrate Amazon is adding another $200,000 to the pool available to Direct Publishing authors, pushing the grand total to $700,000. To read the entire self-congratulatory PR continue on after the break.

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Suprise! People like free stuff, Amazon's lending library a success originally appeared on Engadget on Mon, 16 Jan 2012 16:51:00 EDT. Please see our terms for use of feeds.

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Original Link: http://www.engadget.com/2012/01/16/Amazons-lending-library-a-success/

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