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January 13, 2012 02:11 am GMT
Today's launch of Facebook's synchronous music listening and chat feature "Listen With" will grow the social network's time on site and encourage streaming service usage and subscriptions. But another big benefactor will be the musicians themselves. When someone plays a song for a friend, their "Listen With" chat room will display a link back to that artist's Facebook Page. This will help musicians accrue fans to whom they can publish news feed links to concert tickets, merchandise, and their websites. Driving traffic to these additional revenue streams is crucial since streaming royalties are just a fraction of a cent per listen.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/yinwVBVL0c0/
Facebook Listen With Artist Page Links Will Help Musicians Monetize
Today's launch of Facebook's synchronous music listening and chat feature "Listen With" will grow the social network's time on site and encourage streaming service usage and subscriptions. But another big benefactor will be the musicians themselves. When someone plays a song for a friend, their "Listen With" chat room will display a link back to that artist's Facebook Page. This will help musicians accrue fans to whom they can publish news feed links to concert tickets, merchandise, and their websites. Driving traffic to these additional revenue streams is crucial since streaming royalties are just a fraction of a cent per listen.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/yinwVBVL0c0/
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