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January 12, 2012 01:33 pm GMT
With the deep inclusion of Google+ into Search, Google is tempting fate. We've been over this. A lot. And this story is going to continue for some time to come. It sure looks like Google is almost asking for an inquiry into potentially anti-competitive practices (and it's coming). Which is insane. So the next logical question is why? Why is Google risking so much to do this?My colleague Eric had a very interesting theory earlier. Maybe Google's real motive is to get the government to also look into Facebook's often-unfair practices with regard to their network ahead of their IPO. If social and not search is indeedthe future, call this pre-subversion. And if there's any shred of truth to this theory, more power to Google it's rather genius (though still extremely risky).But the more likely answer as to why Google is doing Search+ is much simpler. At a high level, they believe social elements are going to be an extremely important part of search going forward. Given that the two biggest players in social, Facebook and Twitter, don't give them full access to their data (Twitter used to but the relationship ended, Facebook never did), Google is doing the only thing they can in their minds to still get the data they need: bolster Google+.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0BVb6AKi2U8/
Google And The Monopoly Paradox
With the deep inclusion of Google+ into Search, Google is tempting fate. We've been over this. A lot. And this story is going to continue for some time to come. It sure looks like Google is almost asking for an inquiry into potentially anti-competitive practices (and it's coming). Which is insane. So the next logical question is why? Why is Google risking so much to do this?My colleague Eric had a very interesting theory earlier. Maybe Google's real motive is to get the government to also look into Facebook's often-unfair practices with regard to their network ahead of their IPO. If social and not search is indeedthe future, call this pre-subversion. And if there's any shred of truth to this theory, more power to Google it's rather genius (though still extremely risky).But the more likely answer as to why Google is doing Search+ is much simpler. At a high level, they believe social elements are going to be an extremely important part of search going forward. Given that the two biggest players in social, Facebook and Twitter, don't give them full access to their data (Twitter used to but the relationship ended, Facebook never did), Google is doing the only thing they can in their minds to still get the data they need: bolster Google+.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0BVb6AKi2U8/
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