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January 12, 2012 12:23 am GMT

10 Things All Entrepreneurs Fail At

99_failure_success20_tshirtI was on the phone with Tony Conrad at True Ventures pitching a business idea I had in early 2009. The site was built and we even had people registered for it and I had about a half million dollars already committed but I wanted a VC firm on my side as well. I dont know why. Maybe I thought it would give me some credibility and I desperately craved it after the divorce I had been going through.Tony asked a question I thought was very smart. And now I forget exactly what it was. But Im going to paraphrase what I think he said. He asked, What have you failed at already in this business and how have you learned from it?

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