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January 11, 2012 05:31 pm GMT
Exclusive - It's challenging to make personal financial management sound like something that's fun to do, but that's exactly what Payoff.com is shooting for. The company, started in 2009, wants to help people achieve certain goals (like saving for a trip, or paying off credit card debt) using a platform that blends 'serious' personal finance management tools with 'fun and rewarding' game dynamics.Payoff.com will announce later today that they've raised $2 million in funding in a round led by Anthemis Group, Firstmark Capital, Great Oaks Venture Capital, with several unnamed "individual investors from Wall Street" participating. The startup has now raised $5.8 million in total.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/x12SxA5dhsY/
Payoff.com Raises $2M, Gamifies Personal Finance Management
Exclusive - It's challenging to make personal financial management sound like something that's fun to do, but that's exactly what Payoff.com is shooting for. The company, started in 2009, wants to help people achieve certain goals (like saving for a trip, or paying off credit card debt) using a platform that blends 'serious' personal finance management tools with 'fun and rewarding' game dynamics.Payoff.com will announce later today that they've raised $2 million in funding in a round led by Anthemis Group, Firstmark Capital, Great Oaks Venture Capital, with several unnamed "individual investors from Wall Street" participating. The startup has now raised $5.8 million in total.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/x12SxA5dhsY/
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