January 11, 2012 03:24 am EDT

Amazon, Rovi, Flixster and Samsung highlight UltraViolet's CES press event

The launch of UltraViolet earlier this year was very much the same as we've come to expect from Hollywood. In the case of DVD and Blu-ray, they eventually manage to get it right. Time will tell if UltraViolet ends up successful or another DRM story like PlaysForSure, but studio execs like Ron Sanders of Warner Brothers said "a year ago this was just a concept... we have a bright future" while participating in a panel at the UltraViolet press event at CES today. There are plenty of reasons he might feel that way, but announcements from Panasonic and Samsung to add Flixster app to its HDTVs and Blu-ray players is surely one of them -- Flixster is owned by Warner and evidently one of the most downloaded apps of all time from the iTunes store. In addition to the success of Flixster, the DECE claims to already have 750k UltraViolet households signed up in less than three months. The current state of UltraViolet and much more after the break.

Gallery: Amazon, Rovi, Flixster and Samsung highlight UltraViolet's CES press event

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Amazon, Rovi, Flixster and Samsung highlight UltraViolet's CES press event originally appeared on Engadget on Tue, 10 Jan 2012 22:24:00 EDT. Please see our terms for use of feeds.

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