An Interest In:
Web News this Week
- April 18, 2024
- April 17, 2024
- April 16, 2024
- April 15, 2024
- April 14, 2024
- April 13, 2024
- April 12, 2024
Some of Our Sources
- Slashdot
- Engadget
- Technology Review
- Web Designer Wall
- Joshua Blankenship
- My Ink Blog
- Reencoded
- Stylized Web
- Specky Boy
- Android Headlines
Help Webnuz
Referal links:
January 10, 2012 06:54 pm GMT
Buying mobile ads across different apps and mobile sites is a highly inefficient process today. There are dozens of ad formats, about 85 percent of mobile ad inventory goes unsold, and it is difficult for advertisers to reach the scale they require. Mobile ads are ripe for a marketplace to make it more efficient, but publishers are wary of ad marketplaces, having seen how they pushed down average prices per impression on the desktop web. Today, Medialets is launching a private marketplace for mobile ads which attempts to address the problems of both mobile publishers and advertisers in a unique way.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ZBdWdcpfARQ/
Medialets Turns On Private Marketplace For Mobile Ads
Buying mobile ads across different apps and mobile sites is a highly inefficient process today. There are dozens of ad formats, about 85 percent of mobile ad inventory goes unsold, and it is difficult for advertisers to reach the scale they require. Mobile ads are ripe for a marketplace to make it more efficient, but publishers are wary of ad marketplaces, having seen how they pushed down average prices per impression on the desktop web. Today, Medialets is launching a private marketplace for mobile ads which attempts to address the problems of both mobile publishers and advertisers in a unique way.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ZBdWdcpfARQ/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch