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January 10, 2012 08:06 pm GMT
Personalized video ads sound like one of those visions of that future like holographic sharks that are always a ways off. But a company called Eyeview is already making them. Their technology is impressive, and they've worked with brands including AT&T, T-Mobile, and McDonalds.Today, the company is announcing that it's raised $5.2 million in Series B funding, in a round led by Nauta Capital (Nauta general partner Dominic Endicott will be joining the company's board). Also participating in the round are existing investors Gemini Israel Funds, Lightspeed Ventures, and Innovation Endeavors which is best known for being longtime former Google CEO Eric Schmidts firm.Eyeview's technology is best demonstrated by looking at one of their actual ads which you can see in the video embedded below.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3nB3JuG4eTI/
Eyeview Raises $5.2 Million For Personalized Video Ads (And Theyre Pretty Nifty)
Personalized video ads sound like one of those visions of that future like holographic sharks that are always a ways off. But a company called Eyeview is already making them. Their technology is impressive, and they've worked with brands including AT&T, T-Mobile, and McDonalds.Today, the company is announcing that it's raised $5.2 million in Series B funding, in a round led by Nauta Capital (Nauta general partner Dominic Endicott will be joining the company's board). Also participating in the round are existing investors Gemini Israel Funds, Lightspeed Ventures, and Innovation Endeavors which is best known for being longtime former Google CEO Eric Schmidts firm.Eyeview's technology is best demonstrated by looking at one of their actual ads which you can see in the video embedded below. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3nB3JuG4eTI/
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