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January 5, 2012 07:00 pm GMT
Big consumer brands generate all sorts of consumer interest and expertise, but they've generally struggled to capitalize on these relationships to improve themselves. Lithium has been building itself into a market leader at solving this problem over the last ten years, offering white-label community sites and related products that allow brands to let users share ideas with each other -- and tell the brands what they're doing well, or not.The company is now doubling down on its business, raising a $53.4 million fourth round of funding on top of the $39 million that it has previously brought in.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/x_Nm2pN_Rj8/
Lithium Raises $53.4M Fourth Round To Push For Lead in Social Brand Software
Big consumer brands generate all sorts of consumer interest and expertise, but they've generally struggled to capitalize on these relationships to improve themselves. Lithium has been building itself into a market leader at solving this problem over the last ten years, offering white-label community sites and related products that allow brands to let users share ideas with each other -- and tell the brands what they're doing well, or not.The company is now doubling down on its business, raising a $53.4 million fourth round of funding on top of the $39 million that it has previously brought in.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/x_Nm2pN_Rj8/
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