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January 5, 2012 10:19 am GMT
There's a problem with the idea of an iTV, rumors of which have been sloshing about for a long time, but with greater intensity since Steve Jobs' biography hinted at one. Unlike an Apple TV, an iPhone, an iPad, or other devices, an Apple TV wouldn't be tied to a Mac, and it wouldn't take advantage of iTunes the way those devices do. It'll be related, of course, but it doesn't promote the "hub" idea that drives iPhone owners to buy Macs, Mac owners to buy iPhones, and all the other crossover purchases that interweave the Apple ecosystem.Instead, it would be an Apple-designed window into content that Apple has very little control over. And while you can bring a new idea to the TV space, as set-top boxes and Google TV have, you can't make the TV space play nice. Google learned that the hard way. And it looks like Apple may be facing a similar challenge.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VunCNywwKig/
Apple Reportedly Butting Heads With Content Producers Over iTV
There's a problem with the idea of an iTV, rumors of which have been sloshing about for a long time, but with greater intensity since Steve Jobs' biography hinted at one. Unlike an Apple TV, an iPhone, an iPad, or other devices, an Apple TV wouldn't be tied to a Mac, and it wouldn't take advantage of iTunes the way those devices do. It'll be related, of course, but it doesn't promote the "hub" idea that drives iPhone owners to buy Macs, Mac owners to buy iPhones, and all the other crossover purchases that interweave the Apple ecosystem.Instead, it would be an Apple-designed window into content that Apple has very little control over. And while you can bring a new idea to the TV space, as set-top boxes and Google TV have, you can't make the TV space play nice. Google learned that the hard way. And it looks like Apple may be facing a similar challenge.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VunCNywwKig/
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