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January 2, 2012 11:05 pm

Slow Start For Mobile In 2012 Presidential Campaign


An anonymous reader writes "Social networks played an important role in the last U.S. presidential election, but the explosive growth in smartphone usage and the introduction of tablets since 2008 could make or break the candidates for president in 2012. As the Republican primaries heat up, the major contenders show on their official websites a strong recognition of social networking and connecting in digital ways via desktop computers. But the GOP and President Obama's campaigns are not yet making many mobile-specific connections to supporters via smartphones or tablets, analysts noted. Some campaigns have special links on their websites for getting updates via SMS to a phone, but they don't appear to have candidate-specific downloadable mobile apps on Apple's App Store or the Android Market so far."

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/jFikz_N5xY8/slow-start-for-mobile-in-2012-presidential-campaign

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