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January 1, 2012 06:05 am GMT

Want To Know How (Not) To Pitch Your Startup? Look No Further.

startupsignIn order to get startups and entrepreneurs thinking about the most effective ways to pitch their businesses, Adeo Ressi of Founder Institute has been encouraging his founders to boil their mission statements down to one sentence, using a simple formula. George Zachary of Charles River Ventures asked Ressi to come up with a format for startup pitches, because he has been hearing so many different people pitching in umpteen different ways. Tech bloggers, investors, partners, founders, and many in between are intimately familiar with this: The seemingly infinite permutations entrepreneurs have devised for their pitches. Some work, and many don't.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/or7dMhzGABA/

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