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January 1, 2012 09:08 pm GMT

Five Myths Of The Enterprise Startup

MythOne of two things is going to happen in 2012: either the world is going to end as the Mayans predicted, or people are finally going to start to see enterprise software as cool (which I have longpredicted). Now, most people will never think enterprise software is as sweet as I do;I can live with that. Services that help you access the worlds music or connect with your entire network of friends will always win the technology popularity contest. But we do spend an awful lot of time talking aboutcoupons,randomized video chat(likely NSFW), andvirtual bars. I mean, these are totally cool areas of innovation, but when compared to$3.4B software acquisitionsand SaaS stocksup 60%, or over-performingIPOsand morerumored to come, Im not sure the world of enterprise software isthatlacking in spice.And yet, mentioning that you work for an enterprise software company in causal conversation is an instant buzz kill. Try picking up a girl with that opening.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/r9tDjBXgFm0/

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