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December 23, 2011 01:34 am GMT
After notching a spot on the NASDAQ,TripAdvisor's Stephen Kaufer carved out a few minutesforFounder Stories,with host, Chris Dixon. In episode II of this interview, the two discuss their mutual disdain for the Stop Online Piracy Act (SOPA)and Kaufer offers advice to founders.Highlighting a piece of advice, Kaufer tells Dixon a good way for "a consumer facing, web-based business" to capture what "your visitors really want"is to run a live test with a non-working link. Calling these "404-tests" he says "before you build the darn thing... see how many people click it."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0HijMfAO3BU/
(Founder Stories) TripAdvisors Kaufer Discusses The Logic Behind Running 404-Tests
After notching a spot on the NASDAQ,TripAdvisor's Stephen Kaufer carved out a few minutesforFounder Stories,with host, Chris Dixon. In episode II of this interview, the two discuss their mutual disdain for the Stop Online Piracy Act (SOPA)and Kaufer offers advice to founders.Highlighting a piece of advice, Kaufer tells Dixon a good way for "a consumer facing, web-based business" to capture what "your visitors really want"is to run a live test with a non-working link. Calling these "404-tests" he says "before you build the darn thing... see how many people click it."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0HijMfAO3BU/
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