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December 22, 2011 12:45 pm GMT
Both Netflix's brand and shares have been battered this year after price hikes last summer and the botched attempt to spin off the DVD rental business. Netflix was roundly criticized for its miscommunication with customers, but what's been the actual effect? Citi analysts Mark Mahaney surveyed almost 10,000 former and current Netflix customers to find out. While overall satisfaction levels did decline, 57 percent of consumers surveyed are still either "very satisfied" or "extremely satisfied." That number is down from 83 percent in May, with a big drop in the number of people who are "extremely satisfied" coming down from 50 percent to 18 percent. (The "very satisfied" category actually grew 6 percent). Netflix is essentially holding its own. What's more, it actually increased its lead over Hulu among respondents. Asked which websites they use to watch movies or TV shows online, 27 percent said Netflix, versus 15 percent for Hulu.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/KphUKjtvGbc/
Citi Survey: 27 Percent Watch Netflix Online Versus 15 Percent For Hulu
Both Netflix's brand and shares have been battered this year after price hikes last summer and the botched attempt to spin off the DVD rental business. Netflix was roundly criticized for its miscommunication with customers, but what's been the actual effect? Citi analysts Mark Mahaney surveyed almost 10,000 former and current Netflix customers to find out. While overall satisfaction levels did decline, 57 percent of consumers surveyed are still either "very satisfied" or "extremely satisfied." That number is down from 83 percent in May, with a big drop in the number of people who are "extremely satisfied" coming down from 50 percent to 18 percent. (The "very satisfied" category actually grew 6 percent). Netflix is essentially holding its own. What's more, it actually increased its lead over Hulu among respondents. Asked which websites they use to watch movies or TV shows online, 27 percent said Netflix, versus 15 percent for Hulu.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/KphUKjtvGbc/
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