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December 21, 2011 10:45 pm GMT
This year will be Microsoft's last year at CES where the company usually runs the keynote and takes up a huge portion of the show floor. "In looking at all the ways that Microsoft is now reaching its customers today (its owned events, marketing campaigns, retail stores, etc.) this felt like a natural time to make this transition," wrote an MS PR rep.This will also be the last time CEO Steve Ballmer keynotes the show.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lSoxw96VvIc/
Microsoft Bows Out Of CES 2013, Cites Marketing Transitions
This year will be Microsoft's last year at CES where the company usually runs the keynote and takes up a huge portion of the show floor. "In looking at all the ways that Microsoft is now reaching its customers today (its owned events, marketing campaigns, retail stores, etc.) this felt like a natural time to make this transition," wrote an MS PR rep.This will also be the last time CEO Steve Ballmer keynotes the show. Microsoft has enjoyed a great partnership with CEA over the years, and they will continue to view CES as an important connection point to do business with our partners across the phone, PC and entertainment industries; its a perfect platform for this.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lSoxw96VvIc/
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