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December 20, 2011 09:00 pm GMT
Mobile gaming community MocoSpace is releasing the results of a new study focused on virtual goods consumption and engagement by age. The report found younger gamers (25-35) spend the most time playing social games, but gamers over 45 years of age buy exponentially more virtual goods than their younger counterparts. The study surveyed nearly 500,000 gamers on MocoSpaces network of 22 million users.Basically, MocoSpace is reporting that age directly correlates with amount of money spent on virtual goods within social games. The older the gamer, the more virtual goods were purchased. Gamers over 35 years of age, who made up 18 percent of gamers surveyed, were responsible for 42 percent of all virtual goods spending. In contrast, 18- to 25-year-olds, who made up 43 percent of those surveyed, were responsible for only 18 percent of virtual goods purchases.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/zMaIePwG0UM/
Report: Older Gamers Buy More Virtual Goods Than Younger Counterparts
Mobile gaming community MocoSpace is releasing the results of a new study focused on virtual goods consumption and engagement by age. The report found younger gamers (25-35) spend the most time playing social games, but gamers over 45 years of age buy exponentially more virtual goods than their younger counterparts. The study surveyed nearly 500,000 gamers on MocoSpaces network of 22 million users.Basically, MocoSpace is reporting that age directly correlates with amount of money spent on virtual goods within social games. The older the gamer, the more virtual goods were purchased. Gamers over 35 years of age, who made up 18 percent of gamers surveyed, were responsible for 42 percent of all virtual goods spending. In contrast, 18- to 25-year-olds, who made up 43 percent of those surveyed, were responsible for only 18 percent of virtual goods purchases.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/zMaIePwG0UM/
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