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December 20, 2011 03:32 pm GMT

But What If Youre Un-Googleable?

Screen Shot 2011-12-20 at 2.43.10 AMInvestor and serial entrepreneur Chris Dixon has written a notable (and mercifullyshort !) blog post about how social utilities like Google and Facebook have essentially become the reputation engines powering the emergence of collaborative consumption startups like Airbnb and TaskRabbit.Dixon's argument is a) that Google search has replaced social proof -- Um okay sure. But this kind of oversimplification overlooks the major problem yet to be solved ...

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Wipjr7hl6ck/

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