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December 20, 2011 05:48 am GMT

Are Health Startups the Next Big Opportunity? (TCTV)

RockHealthFew people are satisfied with the current American healthcare system. It gets more expensive while innovations that actually improve the patient experience are rare. While there may be innovative new treatments and surgeries, basic functions like tracking health-related expenses or dealing with insurance companies to pay a hospital bill are still a pain.Rock Health is an SF-based incubator for health startups that was founded on the idea that there is a huge opportunity to improve the experience for health consumers. Last week, the company announced its newest batch of startups. Their goal is to assist health startups with issues the average non-healthcare, consumer tech company doesnt need to address, like government regulations and institutional sales to health providers.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/89FWeSNp22E/

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