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December 15, 2011 12:17 am GMT
Question: How do you acquire your biggest rival if you don't have the cash? Answer: Partner with a private equity firm. SurveyMonkey has done just that,buying MarketTools'productsZoomerang, ZoomPanel, and TrueSamplethrough a partnership with TPG Capital.The deal gives MarketTools' other businesses and a minority stake in SurveyMonkey to TPG, while SurveyMonkey gets the 3 products and their 1.7 million survey users, 2.5 million panel respondents, and technology to weed out false responses. The playfully named SurveyMonkey will gain legitimacy from the acquisition, as 80% of the Fortune 500 are MarketTools clients.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CDWyXPRDtRg/
SurveyMonkey Acquires MarketTools Zoomerang, ZoomPanel, and TrueSample via TPG Capital
Question: How do you acquire your biggest rival if you don't have the cash? Answer: Partner with a private equity firm. SurveyMonkey has done just that,buying MarketTools'productsZoomerang, ZoomPanel, and TrueSamplethrough a partnership with TPG Capital.The deal gives MarketTools' other businesses and a minority stake in SurveyMonkey to TPG, while SurveyMonkey gets the 3 products and their 1.7 million survey users, 2.5 million panel respondents, and technology to weed out false responses. The playfully named SurveyMonkey will gain legitimacy from the acquisition, as 80% of the Fortune 500 are MarketTools clients.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CDWyXPRDtRg/
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