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December 15, 2011 03:46 am GMT
Many websites include Facebook integrations in hopes of offering quick sharing or personalization that can increase referral traffic, conversions, and page views. 56% of users who view a Facebook authentication step will accept it, according to a new study bySociable Labs.That means users aren't actually as scared of the Facebook authorization flow's privacy implications as some might assume.However, Sociable Labs anecdotally notes that users only click Facebook buttons that allow sharing or personalization around 5% of the time, with login button click through rates ranging as high 40% while sharing integrations on product pages have CTRs as low as 2%. Therefore, only around 2.8% of visitors complete a Facebook authentication step.The real hurdle is getting users to click the Facebook integration buttons in the first place.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TWWfsQUWElw/
Only 2.8% Of Website Visitors Select and Then Opt In To Facebook Authentication
Many websites include Facebook integrations in hopes of offering quick sharing or personalization that can increase referral traffic, conversions, and page views. 56% of users who view a Facebook authentication step will accept it, according to a new study bySociable Labs.That means users aren't actually as scared of the Facebook authorization flow's privacy implications as some might assume.However, Sociable Labs anecdotally notes that users only click Facebook buttons that allow sharing or personalization around 5% of the time, with login button click through rates ranging as high 40% while sharing integrations on product pages have CTRs as low as 2%. Therefore, only around 2.8% of visitors complete a Facebook authentication step.The real hurdle is getting users to click the Facebook integration buttons in the first place.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TWWfsQUWElw/
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