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December 14, 2011 03:00 am GMT

Facebook Changes Helping Developers Reach Users (Including Zynga, Ahead Of Its IPO)

Screen Shot 2011-12-13 at 11.25.54 AMWith its initial public offering coming up later this week, Zynga is making a few notable traffic gains on Facebook and mobile. Older games like FarmVille are growing, not just new ones like CastleVille.The obvious reasons include it doing more advertising and cross-promotion -- and getting some extra publicity out of new launches and media events.But it looks like there's more going.Facebook appears to have made a few adjustments to how users see app activity within the last month or so.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/muHs7StOPoQ/

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