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December 14, 2011 07:31 pm EDT

FCC tells advertisers to CALM down, lowers the volume on commercial breaks

Pretty soon, you won't have to scramble to lower the volume during noisy commercial breaks -- that's if you even watch live TV. After making its way through Capitol Hill, the Commercial Advertisement Loudness Mitigation Act (or CALM) -- which aims to keep the sounds coming out of your flat panel even-keeled -- has just been adopted in a ruling by the FCC. Starting next December, ads and promos will have to remain in-step with the audio levels of scheduled programming. While the affected parties have a full year to get their acts together, the main burden of enforcement lies with broadcasters and MVPDs like Comcast and Verizon FiOS. So, come next holiday season, you'll be able to tune in and tune out without being blown away.

FCC tells advertisers to CALM down, lowers the volume on commercial breaks originally appeared on Engadget on Wed, 14 Dec 2011 14:31:00 EDT. Please see our terms for use of feeds.

PermalinkLos Angeles Times | sourceFCC ||Comments

Original Link: http://www.engadget.com/2011/12/14/fcc-tells-advertisers-to-calm-down-lowers-the-volume-on-commerc/

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Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

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