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December 14, 2011 06:56 pm GMT
While consumer electronics (CE) merchandise returns are often an overlooked scenario for consumers they are undoubtedly top of mind for manufacturers and retailers because of their billion dollar price tag. Put another way, manufacturers spend about 5 percent to 6 percent of revenues to manage all aspects of a customer return. For retailers, returns represent approximately 2 percent to 3 percent of sales, according to a new study put out by Accenture.Whats more shocking is that, typically, only 5% of those returns are due to defective products. The other 95% of returns are either because of product frustration or buyers remorse. In the end, the items make their way back to stores in good shape but at a cost to retailers and manufacturers, the study continues.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lQgGpOerG64/
Cost Of U.S. Consumer Electronics Returns Estimated To Reach $16.7 Billion In 2011
While consumer electronics (CE) merchandise returns are often an overlooked scenario for consumers they are undoubtedly top of mind for manufacturers and retailers because of their billion dollar price tag. Put another way, manufacturers spend about 5 percent to 6 percent of revenues to manage all aspects of a customer return. For retailers, returns represent approximately 2 percent to 3 percent of sales, according to a new study put out by Accenture.Whats more shocking is that, typically, only 5% of those returns are due to defective products. The other 95% of returns are either because of product frustration or buyers remorse. In the end, the items make their way back to stores in good shape but at a cost to retailers and manufacturers, the study continues.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lQgGpOerG64/
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