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December 13, 2011 06:31 pm GMT

Local Mobile Ad Network xAd Raises $9M From SoftBank And Others

xadLocal mobile advertising network xAD has raised $9 million in new funding led by Emergence Capital Partners, with participation from SoftBank Capital, Palisades Ventures and Silicon Valley Bank. xAD, which wants to be wants to be the the AdMob of Local, offers a local mobile search and advertising network in the U.S. The companys patented mobile optimization technology identifies who, what, and where an end user is, and serves the most relevant click, call and check in based advertising.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/SZepd9moNUk/

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