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December 8, 2011 10:39 pm GMT
Back in March, SCVNGR launched a product to complement its mobile scavenger hunt called LevelUp that essentially took on Groupon and the daily deals industry with a mobile product that focused squarely on one of the biggest problems with that very industry: Customer retention and loyalty. LevelUp, and Founder Seth Priebatsch inked deals with American Express and a few others to enable users to redeem their deals by swiping their credit cards.Fast forward to the last month of 2011 and LevelUp looks a bit different than it did at the outset. The context is simple: Mobile payment solutions stand to be a big business over the next five years, but as they stand right now, carriers and the makers of mobile OSes are finding it hard to come to terms (see Verizon's treatment of Google Wallet), and users suffer by being subjected to these obstacles.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1O1aph4a-q8/
SCVNGRs New Mobile Payment Solution LevelUp Goes Device Agnostic With A Web App
Back in March, SCVNGR launched a product to complement its mobile scavenger hunt called LevelUp that essentially took on Groupon and the daily deals industry with a mobile product that focused squarely on one of the biggest problems with that very industry: Customer retention and loyalty. LevelUp, and Founder Seth Priebatsch inked deals with American Express and a few others to enable users to redeem their deals by swiping their credit cards.Fast forward to the last month of 2011 and LevelUp looks a bit different than it did at the outset. The context is simple: Mobile payment solutions stand to be a big business over the next five years, but as they stand right now, carriers and the makers of mobile OSes are finding it hard to come to terms (see Verizon's treatment of Google Wallet), and users suffer by being subjected to these obstacles.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1O1aph4a-q8/
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