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December 8, 2011 07:23 pm GMT

IBM Buys Retail Forecasting And Merchandising Software Company DemandTec For $440M

Home - DemandTecIBM has made a major purchase today in the commerce and retail worldDemandTec, a retail marketing and merchandising software company. IBM is acquiring DemandTec (which listed on the Nasdaq) in an all cash transaction at a price of $13.20 per share, or approximately $440 million.DemandTec provides retailers and e-commerce companies with tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's cloud-based analytics software allows businesses to examine different customer buying scenarios, both online and in-store, so retailers can spot trends and shopper insights to make better price, promotion, and assortment decisions that increase revenue and profitability.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/m-WLAocemZU/

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