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December 7, 2011 07:59 pm GMT
The hottest deal in Israel is turning out to be a company whose name I first heard only a few of months ago. I can't go to any industry networking event these days without being asked what I know about the company, which has managed to keep a low profile since its founding a couple of years ago. Why are VCs in hot pursuit for a company they know so little about? First and foremost, because it's playing in what is already and what will only grow as a lucrative performance marketing playing-field: Facebook. By all accounts, the company developed an engine that does this really, really well. Second, it bootstrapped itself to $5M in annual revenues for 2011 and is expecting to nearly tripple that in 2012. Finally, it's about to bet the entire house on a shift to a SaaS solution. This company is Adotomi.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Oz0scqA5yl4/
The Hottest Israeli Investment In Years Is A Facebook Performance Marketing Platform
The hottest deal in Israel is turning out to be a company whose name I first heard only a few of months ago. I can't go to any industry networking event these days without being asked what I know about the company, which has managed to keep a low profile since its founding a couple of years ago. Why are VCs in hot pursuit for a company they know so little about? First and foremost, because it's playing in what is already and what will only grow as a lucrative performance marketing playing-field: Facebook. By all accounts, the company developed an engine that does this really, really well. Second, it bootstrapped itself to $5M in annual revenues for 2011 and is expecting to nearly tripple that in 2012. Finally, it's about to bet the entire house on a shift to a SaaS solution. This company is Adotomi.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Oz0scqA5yl4/
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